Gerie Owen – Transforming the Customer Experience using Personas and User Value Stories

16:15-17:00 (CEST)

To transform customer experience, you need to know everything about your customers and the value they expect from their interaction with your organization. Personas and user value stories open that critical window into your users’ world. In this presentation, I’ll show how to use personas and user value stories to create a customer-centric test approach. An understanding of how personas and user value stories improve your test effectiveness

Main Takeaways:

– How personas affect and support decisions that testers/team need to make.
– How to create personas and user value stories through real-life examples.
– How to develop test cases from personas and user value stories.
– How to incorporate personas and user value stories in your test process.

 

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