Gerie Owen is a Quality Assurance Evangelist and Test Consultant. She is a Certified Scrum Master, Conference Presenter and Author on technology and testing topics. She enjoys mentoring new QA Leads and brings a cohesive team approach to testing. She recently developed a curriculum for DevOps 101 training. Gerie chooses her presentation topics based on her experiences in technology, what she has learned from them and what she would like to do to improve them. Gerie can be reached through her website, www.gerieowen.com, her blog, Testing in the Trenches, is at https://testinggirl.wordpress.com/ and https://twitter.com/GerieOwen
on Twitter and on LinkedIn http://www.linkedin.com/in/gerieowen.
To transform customer experience, you need to know everything about your customers and the value they expect from their interaction with your organization. Personas and user value stories open that critical window into your users’ world. In this presentation, I’ll show how to use personas and user value stories to create a customer-centric test approach. […]